Our Story


Your crystal practice should inspire you. It should help you to feel grounded in calm, clear confidence. The one thing your crystal practice should not do is make you feel overwhelmed. We want to take the guesswork out of your crystal practice, so that you can actually enjoy it! You can’t indulge in a healing experience when you’re wondering whether or not you’re doing it right. That’s why we work to guide you through every step of your practice—from selecting your crystal, to cleansing it, and working with it to generate results.

Our intention is to give you everything you need to create positive shifts in your energy and life. Don’t worry about which crystal to choose or how to use it. We’ll guide you to select the right crystal for your needs, and implement it into daily practices for breakthroughs. Just by committing to that investment in your wellbeing, you’re taking the first step on a path toward transformation.

We know that life gets busy, and the intentions we have for ourselves often get pushed aside. That’s why taking 10 minutes a day to get crystal clear on your needs is so important. It helps you to recognize the elements of your life that expand your spirit, and let go of the ones that don’t.

A crystal is a tool that you can use to craft the best life for yourself, from the inside out. Learn how to use crystals as your touchstones to empower a healthier mind, body and spirit. What energy will you align with today? Make sure its a positive one with the help of your crystal ally.

The Story of Energy Muse

When co-founders, Heather Askinosie and Timmi Jandro, first started Energy Muse, it was just one necklace. Heather, who had been traveling the world in the name of spiritual research for sometime, had turned her Manhattan Beach home into a makeshift energy lab where she could test ancient holistic philosophies. It was there that she began tinkering with a formula to create the energy of wealth. Through combining the crystal energy of jade, ancient Chinese symbolism and numerology, she created an “energetic equation” that she would later call the Prosperity Necklace. Heather gave 10 samples of the necklace to 10 of her most skeptical friends, including Timmi, who had been one of her best friends since the single digits. She asked them to wear it for 10 days and report back on their experience.

Timmi had worked as a merchandiser in the garment industry for 12 years, and knew how to get a product into mass production. As one of Heather’s many guinea pigs in energy experiments, Timmi knew first hand how effective energy work could be - she had received an unexpected job offer while wearing her necklace for 10 days. Working with Heather was an opportunity for Timmi to use her knowledge and love of business to help create a company that she could actually be inspired by. Her time in the New York garment industry had left her burnt out and looking for more. This was the perfect opportunity to give her work the meaning she’d been longing for.

Once Heather and Timmi set their intention to grow their business, they began a line of production for the Prosperity Necklace. They filled the trunks of their cars with the cleansed and charged crystal jewelry, and hand delivered them out to clients around Manhattan Beach. Just a few miles away from Hollywood, it wasn’t long until word of the “flip flop girls with the energy beads” reached the A-listers. Heather and Timmi were ushered into the back of exclusive parties to sell their crystals and rub elbows with the rich and famous. Even as their business expanded and became one of the most notable crystal energy brands in the industry, Heather and Timmi never forgot what was at the center of their success— healing crystals. Through the ups and downs, Energy Muse has continued to grow because Heather and Timmi have always listened to their intuition and let the energy of the crystals guide them in the right direction. And they have never let the driving force of the business waver: helping people empower themselves.

The high vibrational power of crystals encourages us to shift our perspective, get centered in what we want and manifest our aspirations into realities. When we combine the healing properties of crystals with a mindful effort to evolve, we can finally embark on the spiritual path toward the person we were always meant to be. To have a success story of your own, let the crystals be your muse.