Order our debut book, Crystal Muse, & Receive 5 Free Bonus Gifts! Learn More >>

Our Story

We will be the first to tell you: if you think that just having a crystal is going to change your life, you’re going to wind up disappointed. What a crystal will do is act as a tool, a touchstone, to ground you, center you and empower you to transform your life. The magic is not the crystal, it’s you. It’s not doing the work, you’re doing the work. It’s an ally on your journey, a tool to help you get to where you want to go. Our mission is to de-mystify the world of crystals. By teaching people simple ways in which crystal energy can benefit their daily lives, our hope is for you to feel empowered, motivated and excited to create the life you’ve always dreamed of. We get that lives get busy, and the intentions we have for ourselves often get pushed aside. That’s why Energy Muse promotes a conscious lifestyle. Through using crystals, both raw and in jewelry, we can tap into the vibrations of the Earth, and ground our spirit in what’s important. Crystals are tools that we can use, not to do the work for us, but rather, to open up our energy so that we can recognize the changes we need to make for ourselves.

The Story of Energy Muse

When co-founders, Heather Askinosie and Timmi Jandro, first started Energy Muse, it was just one necklace. Heather, who had been traveling the world in the name of spiritual research for sometime, had turned her Manhattan Beach home into a makeshift energy lab where she could test ancient holistic philosophies. It was there that she began tinkering with a formula to create the energy of wealth. Through combining the crystal energy of jade, ancient Chinese symbolism and numerology, she created an “energetic equation” that she would later call the Prosperity Necklace. Heather gave 10 samples of the necklace to 10 of her most skeptical friends, including Timmi, who had been one of her best friends since the single digits. She asked them to wear it for 10 days and report back on their experience.

Timmi had worked as a merchandiser in the garment industry for 12 years, and knew how to get a product into mass production. As one of Heather’s many guinea pigs in energy experiments, Timmi knew first hand how effective energy work could be - she had received an unexpected job offer while wearing her necklace for 10 days. Working with Heather was an opportunity for Timmi to use her knowledge and love of business to help create a company that she could actually be inspired by. Her time in the New York garment industry had left her burnt out and looking for more. This was the perfect opportunity to give her work the meaning she’d been longing for.

Once Heather and Timmi set their intention to grow their business, they began a line of production for the Prosperity Necklace. They filled the trunks of their cars with the cleansed and charged crystal jewelry, and hand delivered them out to clients around Manhattan Beach. Just a few miles away from Hollywood, it wasn’t long until word of the “flip flop girls with the energy beads” reached the A-listers. Heather and Timmi were ushered into the back of exclusive parties to sell their crystals and rub elbows with the rich and famous. Even as their business expanded and became one of the most notable crystal energy brands in the industry, Heather and Timmi never forgot what was at the center of their success— healing crystals. Through the ups and downs, Energy Muse has continued to grow because Heather and Timmi have always listened to their intuition and let the energy of the crystals guide them in the right direction. And they have never let the driving force of the business waver: helping people empower themselves.

The high vibrational power of crystals encourages us to shift our perspective, get centered in what we want and manifest our aspirations into realities. When we combine the healing properties of crystals with a mindful effort to evolve, we can finally embark on the spiritual path toward the person we were always meant to be. To have a success story of your own, let the crystals be your muse.