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Hip, fashionable and elegant, IF Eau de Parfum is a fragrance with a mission.
A dazzling bouquet of white flowers, IF blooms with top notes of zesty grapefruit and sparkling yuzu, ending in a deep romantic drydown.
IF Eau de Parfum is fresh, clean, light, and sensual. What if…
Ashunta Sherrif, make-up artist to big name stars like Mary J Blidge, Alicia Keys and Sean Combs, was recently featured in Glamour Magazine. She's quoted as saying "IF by Apothia. I've been wearing this scent for two years. You meet men with it."
People all over the world love IF!
Milkaela L a student from Gothenburg, Sweden was spotted in SoHo, NY by BeautifulStranger.tv and was quoted as saying her top fragrance was IF!
